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    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - Managing the Key Account Portfolio
    By Dr. Sue Holt On April 24, 2019

    Executive Insight - Managing the Key Account Portfolio


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Why many companies get key account management hopelessly wrong
    By Professor Malcolm McDonald On April 3, 2019

    Why many companies get key account management hopelessly wrong

    Professor Malcolm McDonald explores 6 thought-provoking viewpoints on why many organisations are getting Key Account Management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    How can you co-create value with your strategic customers?
    By Javier Marcos Cuevas On March 22, 2019

    How can you co-create value with your strategic customers?

    Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    How to succeed at Strategic Account Based Marketing
    By Professor Malcolm McDonald On January 23, 2018

    How to succeed at Strategic Account Based Marketing

    Although the term Account-Based Marketing (ABM) has been around for many years and it has now become the focus for many...


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    Tags: Cranfield School of Management, leadership, featured leadership,

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