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    Key Account Management - Negotiating with Key Customers
    By Dr. Sue Holt On October 6, 2019

    Key Account Management - Negotiating with Key Customers

    Strategic negotiation is a fundamental competence for key account managers. Many key account managers still struggle to move away...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Developing Strategic Negotiation Skills and Capability: An integrated approach
    By Javier Marcos Cuevas On September 17, 2018

    Developing Strategic Negotiation Skills and Capability: An integrated approach

    David Deegan recently highlighted the importance for organisations to invest in their negotiations skills in his blog, Deal or...


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    Tags: Cranfield School of Management, leadership, featured learning,

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