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The Blog

Actionable insights from across the Cranfield network

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Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Boardand...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Creating an Agile Supply Chain

Turbulence and volatility are the prevailing characteristics of today’s business environment. Gone are the days when...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Creating the 'Crisis-Ready' Organisation

Crises happen. Organisations might like to wish that they didn’t, but the reality is that the unexpected has an unhappy knack of...


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Tags: Cranfield School of Management, leadership, featured leadership,

A ten-step framework for setting effective sales targets

Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that...


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Tags: Cranfield School of Management, featured learning, featured leadership,

The Leader as Poet
By Andy Logan On December 4, 2018

The Leader as Poet

The leader finally reaches the summit of the hill. All their years of business experience, all that time on management and...


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Tags: Cranfield School of Management, leadership, featured leadership,

Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


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Tags: Cranfield School of Management, leadership, featured learning,

Setting Effective Sales Targets

Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Brexit: like nothing that has come before?

A recent tracker report by the Business Continuity Institute (BCI) focused on the level of preparedness for Brexit by...


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Tags: Cranfield School of Management, leadership, featured leadership,

Motivating and Rewarding the Sales Force

Motivating your sales force is a critical component of sales force management, given its profound effect on people’s behaviour...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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