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The Blog

Actionable insights from across the Cranfield network

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A ten-step framework for setting effective sales targets

Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


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Tags: Cranfield School of Management, leadership, featured learning,

Setting Effective Sales Targets

Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Brexit: like nothing that has come before?

A recent tracker report by the Business Continuity Institute (BCI) focused on the level of preparedness for Brexit by...


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Tags: Cranfield School of Management, leadership, featured leadership,

Motivating and Rewarding the Sales Force

Motivating your sales force is a critical component of sales force management, given its profound effect on people’s behaviour...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Managing and Measuring Sales Performance

Sales organisation’s face many dilemmas when managing and measuring sales performance. Sales people may be doing the right thing...


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The Challenge of Business is the Business of Theatre
The pioneering management guru Charles Handy once said “If you want to be successful in business think theatre.” Enter Theatre 4...
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Apprenticeship education on your desktop

Dr Toby Thompson, Networked Learning Director in the Learning Design and Innovation group at Cranfield University, explains how...


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Tags: Cranfield School of Management, featured learning, featured talent,

All of work? All of life? Rethinking the 'work-life balance'

In a paper published in leading academic journal, Human Resource Management Journal, Cranfield School of Management expert,...


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Tags: Cranfield School of Management, featured talent, featured sidebar talent,

The latest thinking on Organizational Resilience

Organizational Resilience (OR) is the ability of an organisation to anticipate, prepare for, respond and adapt to incremental...


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Tags: Cranfield School of Management, leadership, featured leadership,

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