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The Blog

Actionable insights from across the Cranfield network

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Securing the Success of Strategic Supply Chain Initiatives Today and Tomorrow

Implementing new supply chain strategies and initiatives has always been recognised as a challenge. Even in the increasingly...


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Tags: Cranfield School of Management, leadership, featured learning,

Setting Effective Sales Targets

Sales targets are extensively used by sales organisations to help achieve a ‘desired’, ‘promised’, ‘minimum’, or ‘aspirational’...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Brexit: like nothing that has come before?

A recent tracker report by the Business Continuity Institute (BCI) focused on the level of preparedness for Brexit by...


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Tags: Cranfield School of Management, leadership, featured leadership,

Motivating and Rewarding the Sales Force

Motivating your sales force is a critical component of sales force management, given its profound effect on people’s behaviour...


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Tags: Cranfield School of Management, featured learning, featured leadership,

People not processes
By Dr Robina Chatham On November 12, 2018

People not processes

Dr Robina Chatham reflects on how she lost sight of the importance of people skills...

My career commenced within the...


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Tags: Cranfield School of Management, executive development, technology,

Managing and Measuring Sales Performance

Sales organisation’s face many dilemmas when managing and measuring sales performance. Sales people may be doing the right thing...


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Tags: Cranfield School of Management, featured learning, featured leadership,

The ‘can do' attitude

Dr Robina Chatham considers how to get the most out of your IT staff...

Many years ago, as an analyst programmer, I remember...


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Tags: Cranfield School of Management, executive development, technology,

The art of delegation
By Dr Robina Chatham On November 7, 2018

The art of delegation

Do you and your colleagues know when to delegate? Dr Robina Chatham suggests some strategies...

My background is in IT, and I...


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Tags: Cranfield School of Management, executive development, technology,

The Challenge of Business is the Business of Theatre
The pioneering management guru Charles Handy once said “If you want to be successful in business think theatre.” Enter Theatre 4...
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Tags: Cranfield School of Management, featured learning, featured leadership,

Apprenticeship education on your desktop

Dr Toby Thompson, Networked Learning Director in the Learning Design and Innovation group at Cranfield University, explains how...


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Tags: Cranfield School of Management, featured learning, featured talent,

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