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The Blog

Actionable insights from across the Cranfield network

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How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Enabling Frictionless Supply Chains

Creating the Frictionless Border is increasingly important in times of increased volatility be it Brexit or US trade tariffs.


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Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


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Tags: Cranfield School of Management, leadership, featured learning,

5 minutes with Rob Molyneux: My Sales Directors’ Programme experience

As part of his executive development Rob attended Cranfield’s Sales Directors’ Programme, so we spent five minutes with him to...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Implementing Key Account Management: To plan or not to plan…

Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


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Tags: Cranfield School of Management, leadership, featured learning,

Creating the

Perhaps one of the biggest issues to rise to prominence in the opening years of the 21st Century has been ‘sustainability’. The...


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Adopting Key Account Management - 12 Mistakes to Avoid

Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...


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Procurement needs new skills for the VUCA age

There has been much discussion recently about the challenges of operating in what some have called a ‘VUCA’ world. VUCA is the...


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Why is it so difficult to learn from failure?

Failure happens. For a myriad different reasons, things go wrong. And at an organisational level, the consequences will range...


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Living with the uncertainty of Brexit - 3 steps to execution

What will be the outcome of Brexit? We still don’t know and some of the repercussions will run on for years. So what can we do...


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Tags: leadership, featured leadership, featured sidebar all,

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