Managing and Measuring Sales Performance

By Dr Javier Marcos & Dr Monica Franco-Santos

Sales organisation’s face many dilemmas when managing and measuring sales performance. Sales people may be doing the right thing and may be displaying the right, behaviour, but their results are not captured in the performance measurement systems of their organisations. Very often individuals find themselves trading off between behaviour-based and outcome-based measures.

Read More

The Challenge of Business is the Business of Theatre

By Dr Diana Theodores
The pioneering management guru Charles Handy once said “If you want to be successful in business think theatre.” Enter Theatre 4 Business… The driving passion behind my work and brand is the evidence-based belief that the world of theatre offers elegant and critical lessons for business leaders, teams and organisations for radically improving performance. What are these lessons? There are many but today we’ll start with communication. Great performers inspire us because they practice and...
Read More

Apprenticeship education on your desktop

By Dr Toby Thompson

Dr Toby Thompson, Networked Learning Director in the Learning Design and Innovation group at Cranfield University, explains how he, along with Cranfield’s engineering and manufacturing experts, delivers an entirely online engineering post-graduate course, the first of its kind in the UK.

Read More

Metro Bank & Cranfield launch ground breaking banking masters-level apprenticeship

By Cranfield School of Management

Cranfield School of Management has partnered with Metro Bank to launch an MSc in Retail and Digital Banking.

Read More

Taking stock of the Levy

By Professor Daniel Prior

Where are we?

The evidence so far points to employers ‘wasting’ the Apprenticeship Levy - the most significant development in employer-led training yet seen - with more than £1 billion in funds left unspent already and rumours of the expenditure being written off as a tax. Just 8% of levy funds were spent in the first 10 months of the initiative.

Read More

Developing Strategic Negotiation Skills and Capability: An integrated approach

By Javier Marcos Cuevas

 

David Deegan recently highlighted the importance for organisations to invest in their negotiations skills in his blog, Deal or No Deal.

Read More

Top ten guidelines for excellent, profitable marketing

By Professor Malcolm McDonald

 

Cranfield School of Management’s Professor Malcolm McDonald has established ten guidelines which you should consider for excellent, profitable marketing.

Read More

Deal or no deal?

By David Deegan

Courtesy of Brexit, the topic of negotiation seems to be in the news virtually every day at the moment. But the headlines make me question how we will ultimately fare once negotiations are complete. 

Read More

Barclays and Cranfield lead the way with first UK bank Master's Apprenticeship

By Cranfield School of Management

Cranfield University has partnered with Barclays to launch a Master’s Apprenticeship in Leadership, making the bank the first of its kind to offer this level of apprenticeship.

Read More

Executive development... are you getting the most out of your investment? Using strategic group projects

By Lester Coupland

When assessing return on investment with regard to executive leadership development there are some key questions to consider including: 

Read More

Subscribe to Email Updates

New Call-to-action
New Call-to-action
Faculty article call to action
New Call-to-action