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Implementing Key Account Management - KAMA Chameleon

Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our...


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Tags: Cranfield School of Management, featured learning, featured leadership,

How can you co-create value with your strategic customers?

Dr Javier Marcos explains the importance of supplier and customer organisations working together towards the same goal and...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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