As the late great Sir John Harvey Jones said:
“Planning is an unnatural process; it is much more fun to do something. And the...
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Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...
Tags: Cranfield School of Management, leadership, featured learning,
Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...
Tags: Cranfield School of Management, leadership, featured learning,