We can be very proud of having a key account management (KAM) programme in place, but:
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The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...
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The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...
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As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...
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