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    Key Account Management: What have you done for me lately?
    By Professor Rodrigo Guesalaga On August 29, 2019

    Key Account Management: What have you done for me lately?

    We can be very proud of having a key account management (KAM) programme in place, but:


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    What does a great key account manager look like?
    By Dr. Sue Holt On August 11, 2019

    What does a great key account manager look like?

    The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Develop customer relationships - I want you to be my partner for life!
    By Professor Rodrigo Guesalaga On August 8, 2019

    Develop customer relationships - I want you to be my partner for life!

    The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - Managing the Key Account Portfolio
    By Dr. Sue Holt On April 24, 2019

    Executive Insight - Managing the Key Account Portfolio


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Implementing Key Account Management - KAMA Chameleon
    By Dr. Sue Holt On April 11, 2019

    Implementing Key Account Management - KAMA Chameleon

    Everyone knows the famous Culture Club song Karma Chameleon. But here we are going to introduce the KAMA Chameleon, or in our...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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