Key Account Management: What have you done for me lately?

By Professor Rodrigo Guesalaga

We can be very proud of having a key account management (KAM) programme in place, but:

Read More

Developing Customer-led and Customer-focused Strategies

By Dr. Sue Holt

As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve with a key account to really understanding what the customer is trying to achieve over the next three to five years, and then building supplier strategies that will support the customer achieving their goals and aspirations.

Read More

Subscribe to Email Updates

New Call-to-action
New Call-to-action
Faculty article call to action
New Call-to-action