We can be very proud of having a key account management (KAM) programme in place, but:
Tags: Cranfield School of Management, featured learning, featured leadership,
The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...
Tags: Cranfield School of Management, featured learning, featured leadership,
As a society, we increasingly talk about the importance of striking a work-life balance. Here at Cranfield Executive...
Tags: Cranfield School of Management, featured learning, learning,
The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...
Tags: Cranfield School of Management, featured learning, featured leadership,
Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...
Tags: Cranfield School of Management, leadership, featured learning,
Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions. Sustainability...
Tags: Cranfield School of Management, featured learning, featured leadership,
Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...
Tags: Cranfield School of Management, featured learning, featured leadership,
The dynamic of the global business context is often termed volatile, uncertain, complex and ambiguous (VUCA).
This context means...
Tags: Cranfield School of Management, featured learning, learning,
