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Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


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Tags: Cranfield School of Management, leadership, featured learning,

Implementing Key Account Management: To plan or not to plan…

Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


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Tags: Cranfield School of Management, leadership, featured learning,

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