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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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