Democratisation of Analytics in Marketing

By Professor Stan Maklan

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision making. This is particularly true for marketing where hitherto unavailable insight into customer behaviour is now available for improving marketing intelligence and predicting customer response.

Read More

Supply Chain Leaders - Are you ready to share leadership?

By Professor Richard Wilding OBE

Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the spearhead, at the top of the triangle; one leader fixing the direction and pulling the rest along with them. It’s an idea that been embedded into our thinking of managers since the 1980s - and I should also say, instilled over the years by business schools - as the ideal to aim for.

Read More

Subscribe to Email Updates

New Call-to-action
New Call-to-action
Faculty article call to action
New Call-to-action