Knowledge Hub (6)

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

By Dr Annmarie Hanlon On November 17, 2022

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

( read )

Tags: webinar, strategic marketing and sales

Webinar | Negotiating in Business: Addressing biases to create and capture value

By Professor Javier Marcos-Cuevas On November 9, 2022

Webinar | Negotiating in Business: Addressing biases to create and capture value

Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value.

( read )

Tags: webinar, strategic marketing and sales

Why are we still talking about gender diversity (or lack of it) in 2022

By Professor Sue Vinnicombe CBE On November 9, 2022

Why are we still talking about gender diversity (or lack of it) in 2022

“We don’t need to strengthen the business case for gender diversity; what we need is real change.”

( read )

Tags: article, changing world of work

It's time to update our thinking about the impact of executive development

By Wendy Shepherd On October 12, 2022

It's time to update our thinking about the impact of executive development

Exploring the practical outcomes of unique Cranfield research that offers a cost-effective process for both managing and...

( read )

Tags: executive development, article

By Professor Stan Maklan On September 8, 2022

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

( read )

Tags: article, strategic marketing and sales

By Cranfield Executive Development On August 17, 2022

Infographic | Supply Chain Resilience

This learning tool maps some of the toughest challenges facing logistics leaders today and some of the latest solutions available.

( read )

Tags: logistics and supply chain, infographic

Webinar | The Future of Flexible Working: Insights from the pandemic

By Cranfield School of Management On July 19, 2022

Webinar | The Future of Flexible Working: Insights from the pandemic

How can employers successfully navigate the new work environment and adapt to the altered expectations of their workforce?

( read )

Tags: webinar, changing world of work

Do Marketing Plans Still Matter in our Agile World?

By Dr Annmarie Hanlon On July 15, 2022

Do Marketing Plans Still Matter in our Agile World?

In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

( read )

Tags: article, strategic marketing and sales

Webinar | The Future of Everything: Organisational resilience in the never-normal

By Professor David Denyer On July 13, 2022

Webinar | The Future of Everything: Organisational resilience in the never-normal

At what point must organisations stop adapting to the “new normal” and accept that they must instead learn to thrive in the...

( read )

Tags: organisational resilience, webinar

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Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

Webinar | Negotiating in Business: Addressing biases to create and capture value

Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value.

Why are we still talking about gender diversity (or lack of it) in 2022

“We don’t need to strengthen the business case for gender diversity; what we need is real change.”

It's time to update our thinking about the impact of executive development

Exploring the practical outcomes of unique Cranfield research that offers a cost-effective process for both managing and...

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

Infographic | Supply Chain Resilience

This learning tool maps some of the toughest challenges facing logistics leaders today and some of the latest solutions available.

Webinar | The Future of Flexible Working: Insights from the pandemic

How can employers successfully navigate the new work environment and adapt to the altered expectations of their workforce?

Do Marketing Plans Still Matter in our Agile World?

In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

Webinar | The Future of Everything: Organisational resilience in the never-normal

At what point must organisations stop adapting to the “new normal” and accept that they must instead learn to thrive in the...

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