Knowledge Hub | Dr Annmarie Hanlon

Understand the ethical considerations of using ChatGPT in your organisation

By Dr Annmarie Hanlon On April 27, 2023

Understand the ethical considerations of using ChatGPT in your organisation

ChatGPT has been generating front-page headlines around the globe and creating consternation in many countries, to such an extent...

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Tags: article, strategic marketing and sales

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

By Dr Annmarie Hanlon On March 30, 2023

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

As corporate social responsibility issues become increasingly important, the practice of appearing to be environmentally friendly...

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Tags: article, strategic marketing and sales

Infographic | Seven Strategic Purposes of Social Media for Organisations

By Dr Annmarie Hanlon On February 2, 2023

Infographic | Seven Strategic Purposes of Social Media for Organisations

Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic.

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Tags: strategic marketing and sales, infographic

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

By Dr Annmarie Hanlon On November 17, 2022

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

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Tags: webinar, strategic marketing and sales

Do Marketing Plans Still Matter in our Agile World?

By Dr Annmarie Hanlon On July 15, 2022

Do Marketing Plans Still Matter in our Agile World?

In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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Tags: article, strategic marketing and sales

Deshopping - the rise of fraudulent returns

By Dr Annmarie Hanlon On May 23, 2022

Deshopping - the rise of fraudulent returns

Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Webinar | Digital Marketing in a Crisis

By Dr Annmarie Hanlon On May 20, 2020

Webinar | Digital Marketing in a Crisis

Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion...

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Tags: webinar, strategic marketing and sales