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Deshopping - the rise of fraudulent returns
Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Webinar | Digital Marketing in a Crisis

Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion...

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Tags: webinar, strategic marketing and sales

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