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Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social
Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

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Tags: webinar, strategic marketing and sales

Do Marketing Plans Still Matter in our Agile World?
In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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Tags: article, strategic marketing and sales

Deshopping - the rise of fraudulent returns
Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Webinar | Digital Marketing in a Crisis

Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion...


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Tags: webinar, strategic marketing and sales

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