--- title: Knowledge Hub | Wendy Shepherd description: "Wendy is an expert in learning design with responsibility for the design and delivery of customised executive development programmes.\n\nShe has an Executive Doctorate from Cranfield School of Management where her research interest was The Organisational Impact of Executive Development.\n\nHer experience includes Programme Directing development interventions in the areas of Strategic Management, Sales and Marketing, Careers Development, Leadership and People Management. She has directed programmes in Europe, China, Asia Pacific and the USA.\n\nShe is also an experienced executive coach and holds the British Psychological Society Certificate of Competence in Occupational Testing at Level A and B, and is qualified in the use of MBTI I and MBTI II, Belbin, Firo b, 16PF and WAVE.\n\nPrior to joining Cranfield, Wendy worked as a Senior Leader in the areas of Human Resources and Sales and Marketing. She has experience of working within the IT, FMCG Manufacturing and Engineering sectors.\n\nWendy's industry experience includes organisational restructuring from both a human resources and line management perspective; and managing the human resource and sales and marketing issues involved in mergers and acquisitions with a particular focus on integration planning and implementation at an operational and global marketing level.\n\nWendy's qualifications include an MBA from Cranfield School of Management and an MSc in International Human Resources from Salford University where she researched the link between international culture and expatriate performance." --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![Cranfield Executive Development](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CED%20Logo%20-%20space-01.jpg?width=161&height=50&name=CED%20Logo%20-%20space-01.jpg "Cranfield Executive Development")](https://www.cranfield.ac.uk/som/executive-development) ### Subscribe to our blog for exclusive insights. # Knowledge Hub ## Insights | Reflections | Expertise [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Pick a topic: - [Recent Posts](https://blog.som.cranfield.ac.uk/knowledge) - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work#topic) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation#topic) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics#topic) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship#topic) - [Finance & Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting#topic) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation#topic) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership#topic) - [Logistics & Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain#topic) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour#topic) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience#topic) - [Strategic Marketing & Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales#topic) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy#topic) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability#topic) - [Executive development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development#topic) ![It's time to update our thinking about the impact of executive development](https://blog.som.cranfield.ac.uk/hubfs/AdobeStock_172134924%20%281%29.jpeg) ![](https://blog.som.cranfield.ac.uk/hubfs/wendy.png) By [Wendy Shepherd](https://blog.som.cranfield.ac.uk/knowledge/author/wendy-shepherd) ## [It's time to update our thinking about the impact of executive development](https://blog.som.cranfield.ac.uk/knowledge/its-time-to-think-about-the-impact-of-development) ##### Exploring the practical outcomes of unique Cranfield research that offers a cost-effective process for both managing and... *( read )* Tags: [executive development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ![Annual Impact Report 2021 - highlights](https://blog.som.cranfield.ac.uk/hubfs/Annual%20Impact%20Report%20-%20D4I/AdobeStock_172134924.jpeg) ![](https://blog.som.cranfield.ac.uk/hubfs/wendy.png) By [Wendy Shepherd](https://blog.som.cranfield.ac.uk/knowledge/author/wendy-shepherd) ## [Annual Impact Report 2021 - highlights](https://blog.som.cranfield.ac.uk/knowledge/annual-impact-report-2021-highlights) ##### Measuring return on investment for executive development can be a challenge. *( read )* Tags: [executive development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ![Executive Development: Opening the black box to manage the process](https://blog.som.cranfield.ac.uk/hubfs/organisational%20impact.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/wendy.png) By [Wendy Shepherd](https://blog.som.cranfield.ac.uk/knowledge/author/wendy-shepherd) ## [Executive Development: Opening the black box to manage the process](https://blog.som.cranfield.ac.uk/knowledge/executive-development-opening-the-black-box-to-manage-the-process) ## I first entered the arena of executive development in 2006. At that time business schools were promoting the importance of... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [executive development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) | [![Cranfield School of Management](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM-ReversedOut-1.png?width=100&name=Marques-SoM-ReversedOut-1.png)](https://www.cranfield.ac.uk/som) | [![Cranfield Executive Development](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CED%20Logo%20-%20white.png?width=200&name=CED%20Logo%20-%20white.png)](https://www.cranfield.ac.uk/som/executive-development) | | --- | --- | - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4/medium.jpg", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```