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    Webinar | Negotiating in Business: Addressing biases to create and capture value
    By Professor Javier Marcos-Cuevas On November 9, 2022

    Webinar | Negotiating in Business: Addressing biases to create and capture value

    Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value. 

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    Tags: webinar, strategic marketing and sales

    Sales growth in times of Covid-19
    By Professor Javier Marcos-Cuevas On September 10, 2020

    Sales growth in times of Covid-19

    Sales and trade operations have been distorted with suppliers and customers unable to interact. Sales leaders need to consider...


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    Tags: organisational resilience, article, strategic marketing and sales

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