Cranfield Executive Development Blog | customer engagement

Elephants & Performance Measurement and Management

By Pippa Bourne On June 10, 2019

Elephants & Performance Measurement and Management

“Performance measurement is really all about finance. Right?” Someone said this to me recently at a meeting I attended and it...

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Living with the uncertainty of Brexit - 3 steps to execution

By professor mike bourne On January 14, 2019

Living with the uncertainty of Brexit - 3 steps to execution

What will be the outcome of Brexit? We still don’t know and some of the repercussions will run on for years. So what can we do...

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It's not all about the money: Why the key to business performance is not to over-emphasise the financials

By professor mike bourne On July 30, 2018

It's not all about the money: Why the key to business performance is not to over-emphasise the financials

Where to focus their attention is an important strategic issue for companies, and one that needs active consideration. Are you...

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From Products to Customer Engagement: Present and Future

By Professors Malcolm McDonald & Simon Knox On March 29, 2018

From Products to Customer Engagement: Present and Future

Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,...

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