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The Blog

Actionable insights from across the Cranfield network

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Elephants & Performance Measurement and Management

“Performance measurement is really all about finance. Right?” Someone said this to me recently at a meeting I attended and it...


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Living with the uncertainty of Brexit - 3 steps to execution

What will be the outcome of Brexit? We still don’t know and some of the repercussions will run on for years. So what can we do...


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It's not all about the money: Why the key to business performance is not to over-emphasise the financials

Where to focus their attention is an important strategic issue for companies, and one that needs active consideration. Are you...


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From Products to Customer Engagement: Present and Future

Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers,...


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