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    Green Energy Consumption: Market vs marketing failure?
    By Professor Stan Maklan On September 8, 2022

    Green Energy Consumption: Market vs marketing failure?

    The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

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    Tags: article, strategic marketing and sales

    Do Marketing Plans Still Matter in our Agile World?
    By Dr Annmarie Hanlon On July 15, 2022

    Do Marketing Plans Still Matter in our Agile World?

    In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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    Tags: article, strategic marketing and sales

    Deshopping - the rise of fraudulent returns
    By Dr Annmarie Hanlon On May 23, 2022

    Deshopping - the rise of fraudulent returns

    Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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    Tags: article, strategic marketing and sales

    Talent Management is Dead - Long Live Talent Management!
    By Professor Emma Parry On May 11, 2022

    Talent Management is Dead - Long Live Talent Management!

    In a live, insight-laden panel event with Cranfield Executive Development, global talent leaders convened to share their hopes,...

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    Tags: article, changing world of work

    Annual Impact Report 2021 - highlights
    By Wendy Shepherd On March 1, 2022

    Annual Impact Report 2021 - highlights

    Measuring return on investment for executive development can be a challenge.  

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    Tags: executive development, article

    Impact drivers vs. impact destroyers
    By Cranfield Executive Development On November 4, 2021

    Impact drivers vs. impact destroyers

    In revisiting HBR’s challenging 2016 article ‘The Great Training Robbery’, Cranfield University experts Wendy Shepherd and Mark...

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    Tags: leadership, executive development, article

    Ten tips to help you decide if a non-executive director role is for you
    By Professor Ruth Bender On October 11, 2021

    Ten tips to help you decide if a non-executive director role is for you

    In these days of portfolio careers, more and more people want to become non-executive directors (NEDs). It’s a crowded market and...

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    Tags: leadership, article

    The leader as poet
    By Andy Logan On September 21, 2021

    The leader as poet

    The leader finally reaches the summit of the hill. All their years of business experience, all that time on management and...

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    Tags: leadership, article

    The 3 key areas shaping your future workforce strategy
    By Cranfield Executive Development On September 16, 2021

    The 3 key areas shaping your future workforce strategy

    Expert faculty from Cranfield School of Management describe three key areas of consideration for talent leaders tasked with...

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    Tags: article, changing world of work

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