The Lemon - a humble piece of fruit or a deadly marketing tool?

By Carol Foussat

I’m delighted to share with you a phrase that we often use on the Business Growth Programme (BGP) – squeezing the lemon!

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Going "back to school" pays off for these Directors

By Guest Blog
(Image courtesy of www.allthingsbusiness.co.uk)
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What is VUCA Orientation and why is it critical to Business Growth?

By Matt Puttick
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Business Schools for Entrepreneurs

By Guest Blog

Over my career I have taken business courses at Cranfield University, Stanford University and the London Business School (LBS).

In my opinion only one of them truly understood early stage business and the leadership credentials it takes to run one. That was Cranfield. I am not saying that Stanford and LBS were not excellent schools but they were almost entirely run by academics and attended by academic business people too.

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Double Awards Success for 2015 BGP Business, Almeda

By Matt Puttick

Almeda scoop double awards at the prestigious National Family Business Awards 2017! 

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This simple tool can boost your LinkedIn profile views by 1000%!

By Matt Puttick

1000% sounds like a lot, and to be honest I wouldn't want to prove it, but there is research out there to suggest it's true and considering it will only take you two minutes to implement, it's got to be worth a try. 

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Life after Brexit - 5 musts for growing businesses

By Dr Shai Vyakarnam

 

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Management Essentials – Understanding Working Capital

By Andrew Haworth

 

In the last Management Essentials blog, I discussed 5 key sales and profit terms, I will now provide explanations for some of the basic things you need to understand about business cash-flow and the business phenomenon commonly known as “working capital”.

Having worked with hundreds of SMEs through Cranfield’s Business Growth Programme (BGP), for over 10 years now, it is more often than not, a lack of know-how with finance that inhibits business owners and hampers or restricts business...

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The new business tool that could save you time and boost your growth (for free!)

By Matt Puttick

What could you achieve in 20 minutes? Catch-up on emails, make that call you keep putting off, take a quick look at the figures and see if you're on track? OR, create a 14-page business growth plan that will benchmark you against some of the UK's most successful entrepreneurs?

A no-brainer, right? And it sounds a little unachievable, but thankfully, that's not the case, there's now a tool that will help you achieve exactly that. Launched by Cranfield School of Management, the Business Growth...

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How digital can help an SME Business effectively launch a product

By Guest Blog

Guest blog, provided by Sean Singleton, BGP Alumni, Managing Director at Your Favourite Story.

The beauty of digital marketing is it allows SME businesses to punch massively above their weight. However, it's not easy and requires effort and expertise.

It is becoming increasingly difficult for SME businesses to find new effective routes to engage customers at every level. As product lifecycles continue to decrease and brand loyalty is at an all-time low, businesses must re-examine marketing...

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