Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication in the world of fast fashion.
Despite fashion being the second most polluting industry in the world, we continue to produce and sell more fast fashion than ever.
Often, fast fashion brands use marketers to create a sense of urgency and desire for trendy, inexpensive clothing. Promotions on new collections and discount codes for clothing intentionally created to replicate high-end brands influences purchasers to continue the fast fashion buying cycle. Marketers serve as the bridge between industry and consumers, and how we communicate directly influences how consumers view products and their role within the world.
Through strategic campaigns and messaging, marketers can raise awareness about fast fashion's environmental and social impact, encouraging consumers to make more conscious purchasing decisions.
Speaker
Tze Ching Yeung - founder of the We Disrupt Agency, partner in Community Business School's Sustainable Fashion mission, and co-director at The Eco Enable Alliance.
This webinar is presented by Cranfield's Strategic Marketing Forum.
