Knowledge Hub | strategic marketing and sales (2)

Green Energy Consumption: Market vs marketing failure?

By Professor Stan Maklan On September 8, 2022

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

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Tags: article, strategic marketing and sales

Do Marketing Plans Still Matter in our Agile World?

By Dr Annmarie Hanlon On July 15, 2022

Do Marketing Plans Still Matter in our Agile World?

In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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Tags: article, strategic marketing and sales

Deshopping - the rise of fraudulent returns

By Dr Annmarie Hanlon On May 23, 2022

Deshopping - the rise of fraudulent returns

Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Sales growth in times of Covid-19

By Professor Javier Marcos-Cuevas On September 10, 2020

Sales growth in times of Covid-19

Sales and trade operations have been distorted with suppliers and customers unable to interact. Sales leaders need to consider...

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Tags: organisational resilience, article, strategic marketing and sales

Video | The Wheel of Customer Understanding

By Dr. Sue Holt On May 20, 2020

Video | The Wheel of Customer Understanding

Getting to really know your customers is vital to organisations, even more so in the current climate. Gaining customer insight is...

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Tags: strategy, video, strategic marketing and sales

Webinar | Digital Marketing in a Crisis

By Dr Annmarie Hanlon On May 20, 2020

Webinar | Digital Marketing in a Crisis

Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion...

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Tags: webinar, strategic marketing and sales

Podcast | Keeping key customers close through uncertain times

By Dr. Sue Holt On April 15, 2020

Podcast | Keeping key customers close through uncertain times

Ask the expert podcast series

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Tags: podcast, strategic marketing and sales