Knowledge Hub | strategic marketing and sales (2)

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

By Dr Annmarie Hanlon On March 30, 2023

Greenwashing: How dirty firms are given an unspoken social licence to pollute and to lie about it

As corporate social responsibility issues become increasingly important, the practice of appearing to be environmentally friendly...

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Tags: article, strategic marketing and sales

Infographic | Seven Strategic Purposes of Social Media for Organisations

By Dr Annmarie Hanlon On February 2, 2023

Infographic | Seven Strategic Purposes of Social Media for Organisations

Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic.

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Tags: strategic marketing and sales, infographic

By Strategic Marketing Forum On November 24, 2022

Webinar | Toxic interactions on social media brand channels

How brands can address triggers, consequences and solutions to toxic social media interactions.

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Tags: webinar, strategic marketing and sales

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

By Dr Annmarie Hanlon On November 17, 2022

Webinar | An Executive’s Guide to Social Media: 7 Strategic Purposes of Social

Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use...

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Tags: webinar, strategic marketing and sales

Webinar | Negotiating in Business: Addressing biases to create and capture value

By Professor Javier Marcos-Cuevas On November 9, 2022

Webinar | Negotiating in Business: Addressing biases to create and capture value

Explore how marketing and sales professionals can manage common cognitive biases to better create and capture value.

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Tags: webinar, strategic marketing and sales

Green Energy Consumption: Market vs marketing failure?

By Professor Stan Maklan On September 8, 2022

Green Energy Consumption: Market vs marketing failure?

The Government is focused on addressing market failures for green energy, and whilst necessary, it is not sufficient; marketing...

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Tags: article, strategic marketing and sales

Do Marketing Plans Still Matter in our Agile World?

By Dr Annmarie Hanlon On July 15, 2022

Do Marketing Plans Still Matter in our Agile World?

In an age of agile, where companies adopt an iterative approach to managing projects, do we still need strategic marketing...

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Tags: article, strategic marketing and sales

Deshopping - the rise of fraudulent returns

By Dr Annmarie Hanlon On May 23, 2022

Deshopping - the rise of fraudulent returns

Deshopping has been described as ‘the return of products after they have fulfilled the purpose for which they were borrowed’. ¹ ...

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Tags: article, strategic marketing and sales

Sales growth in times of Covid-19

By Professor Javier Marcos-Cuevas On September 10, 2020

Sales growth in times of Covid-19

Sales and trade operations have been distorted with suppliers and customers unable to interact. Sales leaders need to consider...

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Tags: organisational resilience, article, strategic marketing and sales

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