<img height="1" width="1" style="display:none" src="https://pool.admedo.com/pixel?id=152384&amp;t=img">
    Cranfield Executive Development
    JOIN THE KNOWLEDGE HUB

    Subscribe to our blog for exclusive insights.

    Knowledge Hub

    Insights | Reflections | Expertise

    BECOME A MEMBER

    The Adoption of Artificial Intelligence in Key Account Management
    By Professor Javier Marcos Cuevas and Professor Daniel Prior On April 7, 2025

    The Adoption of Artificial Intelligence in Key Account Management

    How AI is transforming KAM and what it means for key account managers.

    ( read )

    Tags: KAM, article, strategic marketing and sales

    eBook | Redefining the relationship between sales and marketing
    By Cranfield School of Management On September 3, 2024

    eBook | Redefining the relationship between sales and marketing

    The relationships between sales and marketing functions are evolving. Download our eBook to explore how and why this is...

    ( read )

    Tags: KAM, ebook, strategic marketing and sales

    Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing
    By Strategic Marketing Forum On February 21, 2024

    Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

    Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.

    ( read )

    Tags: KAM, webinar, strategic marketing and sales

    Talk to us about your world

    Call us on +44 (0)1234 754500

    Talk to us ↗
    Cranfield School of Management Cranfield Executive Development