--- title: Infographic | Seven Strategic Purposes of Social Media for Organisations description: Discover the seven strategic purposes of social media for organisations image: https://blog.som.cranfield.ac.uk/hubfs/13360898_l.jpg --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/13360898_l.jpg) read # Infographic | Seven Strategic Purposes of Social Media for Organisations By Dr Annmarie Hanlon ##### Discover how to add sustainable value to your organisation with our Seven Strategic Purposes of Social Media infographic. ---   In a rush to be relevant, organisations have typically thought too short-term and too tactically when it comes to using social media.  Driven by a 'fear of the vacuum' and not wanting to appear absent from any social space, many have come to grief. To add sustainable value, social media should be approached strategically, with a purpose in mind.  That purpose will guide not only which channels your organisation should be communicating through, but also help you carefully consider the rationale for using them too. To discover the Seven Strategic Purposes download the infographic.   [![Thumbnail - Seven Strategic Purposes of Social Media](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Thumbnail%20-%20Seven%20Strategic%20Purposes%20of%20Social%20Media.jpg?width=737&height=743&name=Thumbnail%20-%20Seven%20Strategic%20Purposes%20of%20Social%20Media.jpg)](https://blog.som.cranfield.ac.uk/hubfs/Cranfield%20Infographic%20-%207%20Strategic%20Purposes%20for%20Social%20Media%20-%20FINAL%20-%20SQUARE.pdf)     For a detailed discussion of this topic watch our webinar on [An Executive's Guide to Social Media](http://blog.som.cranfield.ac.uk/knowledge/webinar-7-strategic-purposes-of-social-media).   ---   Tags: [strategic marketing and sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales), [infographic](https://blog.som.cranfield.ac.uk/knowledge/tag/infographic) ### Related Articles ## [The Adoption of Artificial Intelligence in Key Account Management](https://blog.som.cranfield.ac.uk/knowledge/the-adoption-of-artificial-intelligence-in-key-account-management) *( read )* Topics: [strategic marketing and sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales), [infographic](https://blog.som.cranfield.ac.uk/knowledge/tag/infographic) ## [Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy](https://blog.som.cranfield.ac.uk/knowledge/webinar-womens-safety-in-the-night-time-economy) *( read )* Topics: [strategic marketing and sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales), [infographic](https://blog.som.cranfield.ac.uk/knowledge/tag/infographic) ## [eBook | Redefining the relationship between sales and marketing](https://blog.som.cranfield.ac.uk/knowledge/redefining-the-relationship-between-sales-and-marketing) *( read )* Topics: [strategic marketing and sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales), [infographic](https://blog.som.cranfield.ac.uk/knowledge/tag/infographic) [![New call-to-action](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/a043bacd-f20a-4439-9364-6406a992d393.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/a043bacd-f20a-4439-9364-6406a992d393)    [![Cranfield Executive Development](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/067dcce1-30b3-4ffc-9e52-2ea5380efc32.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/067dcce1-30b3-4ffc-9e52-2ea5380efc32) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)