Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, leads the discussion on digital marketing in a crisis in this one hour recorded webinar.
The current situation has seen how buying behaviour has changed overnight, with products and services being dramatically reclassified. Discover where your products and services are classified and understand the actions needed to better manage and adapt to the needs of clients and customers right now.
Annmarie will walk you through the digital marketing toolbox, sharing insights on what works and where, highlighting the opportunities available at the moment.
Although there may not be a magic bullet for every situation, this webinar will show you the steps you can take to bounce forward from the crisis, ahead of your competitors.
About the author
Dr Annmarie Hanlon is an academic and practitioner in digital marketing strategy and the application of social media for business and a Visiting Fellow at Cranfield School of Management. She has run her own consultancy for over twenty years and is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketers. Annmarie has presented keynotes talks for the Institute of Directors, Chartered Management Institute and has delivered guest lectures on social media at the universities of Nottingham and Loughborough.
