Knowledge Hub (2)

Webinar | Making Sense of Fashion: A sustainable approach

By Strategic Marketing Forum On July 8, 2024

Webinar | Making Sense of Fashion: A sustainable approach

Exploring the true cost of fashion, our responsibility as purpose-driven marketers, and how to drive change through communication...

( read )

Tags: webinar, strategic marketing and sales

Infographic | 10 Macro Trends for Leaders in a Changing World

By Cranfield Executive Development On May 23, 2024

Infographic | 10 Macro Trends for Leaders in a Changing World

The hurtling pace of change that has characterised the past few decades is about to accelerate, fuelled by a set of...

( read )

Tags: economics, infographic

Webinar | Show Me the Money: Investing in Marketing Technology

By Strategic Marketing Forum On May 14, 2024

Webinar | Show Me the Money: Investing in Marketing Technology

A strategic blueprint for building the business case for investing in technology-enabled marketing.

( read )

Tags: webinar, strategic marketing and sales

Webinar | Women In Leadership: 2024

By Cranfield School of Management On February 29, 2024

Webinar | Women In Leadership: 2024

Practical solutions, tips and tricks from experts across academia and business addressing some of the most topical female...

( read )

Tags: webinar, changing world of work, wlp

Is successful change a fairy tale?

By Professor Kevin Morrell On February 22, 2024

Is successful change a fairy tale?

Uncomfortable as it may be, transformational change will be unavoidable across every industry in coming years.

( read )

Tags: strategy, article

Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

By Strategic Marketing Forum On February 21, 2024

Webinar | Supercharge your ABM: How AI is creating opportunities in sales and marketing

Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.

( read )

Tags: KAM, webinar, strategic marketing and sales

The Decade Ahead Part 5: Insights into the future of work, leadership, and executive education

By Mark Threlfall On February 21, 2024

The Decade Ahead Part 5: Insights into the future of work, leadership, and executive education

“We don't offer traditional business school executive education, and we’re not a consultancy that creates dependencies to feed...

( read )

Tags: executive development, article

Article | Leading for Sustainability: What capabilities do managers need to make a meaningful contribution for a more sustainable future?

By Dr Rosina Watson On January 10, 2024

Article | Leading for Sustainability: What capabilities do managers need to make a meaningful contribution for a more sustainable future?

Dr Rosina Watson, Head of Cranfield School of Management’s Sustainable Business Group, explores how education can help managers...

( read )

Tags: sustainability, article, SE

Webinar | Normal Deviance: How our organisations lost the plot in managing projects

By Cranfield Executive Development On November 7, 2023

Webinar | Normal Deviance: How our organisations lost the plot in managing projects

Professor Jeff Pinto from Penn State University explores the topic of Normalisation of Deviance and the associated obstacles it...

( read )

Tags: webinar, changing world of work

VIEW MORE