Webinar | The Future of Everything: The future role of business

By Dr Rosina Watson
In a world facing war, pandemic, and a narrowing window within which to avoid the worst impacts of climate change, can businesses continue to frame their existence in purely financial terms?


Employers and customers are seeking companies that demonstrate a purpose beyond profit: demands from investors for more rigorous non-financial reporting, particularly climate risk, are mounting; shortages of energy and raw materials and supply chain disruptions are already a reality.

Dr Rosina Watson, Head of the Sustainability Group and Senior Lecturer in Sustainability at Cranfield, will argue that business can and must play a role in solving these problems for people and the planet to thrive, and reflect on the subsequent implications for leaders.

This webinar is part of Cranfield School of Management’s “Future of Everything” series, and is offered in partnership with the Sustainability Group at Cranfield University.






Dr Rosina Watson, Senior Lecturer in Sustainability at Cranfield School of Management. Rosina specialises in working with organisations to improve their sustainability credentials and engage stakeholders in sustainability-oriented innovations. She works with clients to advise, design and oversee delivery of sustainable innovation, with particular expertise in how partnerships and collaboration can enhance sustainable innovation. As head of the Sustainability group, Rosina is regularly called upon to help organisations improve their sustainability efforts, drawing on her extensive industry experience gained over more than 15 years in finance, M&A, strategy and commercial roles.


Tags: sustainability, webinar

Cranfield Executive Development