--- title: 5 keys to executive presence description: Learn the five critical keys to developing executive presence and developing your impact and influence. image: https://blog.som.cranfield.ac.uk/hubfs/noah-naf-qhfxY3X6JV0-unsplash.jpg --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/noah-naf-qhfxY3X6JV0-unsplash.jpg) read # 5 keys to executive presence By Kassia Gardner ## Presence begins the moment you walk into a room and remains long after you’ve left, but developing presence isn’t a happy coincidence. It needs a thoughtful approach about the way you want to make an impact. If you want to increase your impact and influence, then here are five keys to developing your executive presence. ![5 keys to executive presence impact and influence.jpg](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/ED%20Blog/ED%20Images/Specialised/Praxis/5%20keys%20to%20executive%20presence%20impact%20and%20influence.jpg?width=800&name=5%20keys%20to%20executive%20presence%20impact%20and%20influence.jpg)   Professional relationships require more than just professional skills to influence clients and colleagues. By understanding your personal presence and managing it successfully, in your context, you will heighten your credibility and as a result you’ll be better able to achieve results.‬‬   [![Impact and influence](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/1a3a1d66-a968-4eaa-b843-47b867946f29.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/1a3a1d66-a968-4eaa-b843-47b867946f29)   --- **About the Author** [Kassia Gardner](https://www.linkedin.com/in/kassiagardner) is the Senior Alumni Communication Manager in the Cranfield University Alumni team. With over 20 years experience in corporate marketing and communications, she specialises in developing, planning and implementing integrated communications and donor campaigns that tell the stories of our alumni and create content that is relevant and interesting to Cranfield's wide-ranging alumni. Tags: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ### Related Articles ## [When Being a Family Business Becomes a Competitive Advantage](https://blog.som.cranfield.ac.uk/knowledge/when-being-a-family-business-becomes-a-competitive-advantage) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ## [The Adoption of Artificial Intelligence in Key Account Management](https://blog.som.cranfield.ac.uk/knowledge/the-adoption-of-artificial-intelligence-in-key-account-management) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ## [The Reality Behind the Headlines: Women directors still face a glass ceiling](https://blog.som.cranfield.ac.uk/knowledge/women-directors-still-face-a-glass-ceiling) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article)    [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)