Over my career I have taken business courses at Cranfield University, Stanford University and the London Business School (LBS).

In my opinion only one of them truly understood early stage business and the leadership credentials it takes to run one. That was Cranfield. I am not saying that Stanford and LBS were not excellent schools but they were almost entirely run by academics and attended by academic business people too.

Guest blog, provided by Sean Singleton, BGP Alumni, Managing Director at Your Favourite Story.

The beauty of digital marketing is it allows SME businesses to punch massively above their weight. However, it's not easy and requires effort and expertise.

It is becoming increasingly difficult for SME businesses to find new effective routes to engage customers at every level. As product lifecycles continue to decrease and brand loyalty is at an all-time low, businesses must re-examine marketing...

Marketing as a little fish in a big pond can be tricky, especially when many businesses are still determining how to effectively reach out to their target demographics.

Over the last 20 years, digital has become the main choice for lead generation, expanding business reach worldwide as well as creating innovative displays. SME businesses have begun to realise how important integrating digital marketing into their strategy is in order to survive in the competitive retail market. SME...