Ten Lessons in Creating a Great Business

By David Molian

How do high achievers manage to create a great business out of merely a good business?

Cranfield studied the accounts of 15,000 independent UK businesses with turnovers between £1m and £50m over a four-year period.

The results? Many aspire, few achieve. Fewer than 2% of these businesses consistently grew sales and profits by 25% and provided a decent return on capital employed.

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