Peter has over 30 years of direct SME management experience, founding his main business in the early 80s, straight from University (Peter has never had a job!). The company supplies materials and related products to high technology manufacturing companies. He has been involved with other sales and consultancy businesses to the technology sector, and has an interest in sales and marketing for SMEs. He is an award winning technical author and seminar presenter. Peter Swanson attended the Cranfield University School of Management Business Growth Program (BGP) in 2001; with supreme irony, the market which the company serviced was decimated in the months following completion of BGP, and growth strategy gave way to survival mode. A reinvention put the company back onto a successful growth path. In the intervening years, he has been involved in the Cranfield-based BGP network, and was a member of a BGP Club for six years. In 2010 he was invited to become a Counsellor on BGP. Peter was a Director for 17 years and former Chairman of the SMART Group, Europe’s largest technical trade association for electronics manufacturing. He has a MA degree in Mathematics and Law from Cambridge University. He has four (mostly) grown up children, and a passion for music of all kinds.