David was educated at the universities of Oxford and Aix-en-Provence, and holds an MBA from Cranfield School of Management. He trained in consumer goods advertising and has been personally involved in the founding and sale of three businesses. He has served on the faculty of Imperial College and, as visiting faculty, at INSEAD and London Business School. From 2009 - 2011 he chaired the Board of the Cranfield Management Association and was a member of the Advisory Board of Peter Leach LLP, the leading UK firm of family business advisors. He is a Criticaleye Thought Leader, and advisor to Coutts & Co. David has published extensively on issues involved in marketing and business start-up, and is a prolific author of cases. In 2002 (with colleague Robert Brown), he was awarded the EFMD case-writing prize for his study of Hotel Chocolat, a Sunday Times Fast Track 100 company whose MD attended the Business Growth Programme in 2000. That success was repeated with the IViewCameras case in 2005 and yet again in 2009 with Pacific Direct, with co-author Robert Brown. In 2010 with Bettany Centre co-author Dr Stephanie Hussels he was awarded a further EFMD prize for the GoApe! case study.