What is VUCA Orientation and why is it critical to Business Growth?

VUCA Chalk Board.jpg

The term VUCA might be unfamiliar to many, but entrepreneurs will immediately recognise the very real issues that it points to. VUCA is an acronym widely used to describe the volatility, uncertainty, complexity and ambiguity of conditions in the external environment in which any business operates.

VUCA, as a concept, has gained currency in recent years as factors such as political and economic upheavals and the disruptive impact of technology in many industries are all contributing to what we can all recognise as a VUCA business environment. 

With this in mind, it’s perhaps not surprising that Cranfield’s Business Growth DNA™ project has identified an effective VUCA Orientation as one of 16 critical factors that contribute to entrepreneurs growing their businesses beyond £1M turnover. 

VUCA Orientation relates to your perceptions of the risks and opportunities associated with growing your business within a VUCA environment. People scoring within the optimal range for VUCA Orientation on their Business Growth DNA™  profile will tend to be future-focused and perceive the ‘risks’ inherent within the constantly changing business environment, as business opportunities.

We are currently offering free access to Business Growth DNA™ - an assessment developed on psychometric principles, that identifies the key areas of personal development that you need to focus on in order to take your business to the next level.

Your report will enable you to see how you score on VUCA Orientation, along with the other 15 growth factors as well as benchmark yourself against business owner / managers who have grown their businesses beyond £1M.


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