Dr Veronica Burke

Dr Veronica Burke
Veronica has a strong teaching and consulting background and has held senior Faculty roles in several UK Higher Education Institutions. Prior to joining Cranfield, she was a member of Faculty at Ashridge Business School where she contributed to a range of open and tailored executive education programmes in leadership, change management and organisational development utilising indoor and outdoor environments. Current activities Veronica is Director of the Cranfield General Management Programme and the Cranfield Talent Development Programme. Veronica has worked for several years in executive development. Her research and publications focus around leadership, conflict management, learning transfer and peak performance. She works internationally as an organisational development consultant and executive coach and has a special interest in the development of high potential managers. Her areas of specialism include: Leadership development Change management The corporate athlete Performance psychology Emotional intelligence Conflict management Outdoor management development
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Recent Posts

5 Wellbeing Practices to Keep Your Employees on Top Form

By Dr Veronica Burke

How can we actively sustain our personal performance at work?

Looking after our physical selves at work has never been so important. At any level of the business, being overworked, receiving a lack of managerial support (above and below), plus constant change create ideal circumstances for pressure and ultimately, burnout. The picture is not improving either. 

The rates of work related stress in the UK have remained flat for over a decade (HSE 2016). Long working hours continue to be associated...

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Become a 'Corporate Athlete' and Perform Under Pressure

By Dr Veronica Burke

When it comes to achieving success in business, the route to the top is not dissimilar to that taken by elite athletes. Top performers in sport and business understand how to optimise their psychological and physical strengths to cope well under pressure.

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Everything You Need to Know About Managing Conflict at Work

By Dr Veronica Burke

Believe it or not, conflict in the workplace can be a good thing, it can also be a very bad thing. In simple terms, conflict is a form of interaction between parties who differ in interests, perceptions or preferences. It is an inevitable part of organisational life and can take many forms.

Pressure to meet performance targets, lack of resources, rapid organisational change and power differences may all give rise to conflict and as a result, effective conflict handling is a critical management...

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Goal-setting Lessons From the Sporting World

By Dr Veronica Burke

In elite sport, a carefully managed goals strategy is very effective in enhancing performance – far superior to vague aspirations or no goals at all.

By paying attention to what works, we can translate much of what we understand from sport into a business context. Psychological research demonstrates that difficult, high-level goals prompt superior performance much more successfully than vague ‘do-your-best’ or no goals.

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