Webinar | Employee Brand Advocacy: Why credible online stories shared by staff have an impact on sales

Social media is a formidable workplace tool. It can empower employees to become brand advocates, ambassadors, and contributors, which enhances organisational reputation. 

Despite the growth in social media and the benefits associated with adopting and using these tools, managers are still unclear as to how it benefits their business and the role of employees connected to the brand’s online presence.

In the absence of clear guidance, employees may post social media messages, which can help brands in some situations and cause organisational and reputational damage in others.

This webinar explores the key elements involved in employees sharing content via social media, as well as the dangers companies should avoid.

• Understand the importance of positive messaging in business and how this influences customers’ decisions
• Discover why the motives for spreading positive messages online differ from motives for spreading negative messages
• Learn about the pitfalls to avoid when employees act as brand ambassadors

Dr Aisling Keenan, Lecturer in Digital Marketing with the Faculty of Business and Humanities, Technological University of the Shannon in Ireland, shares examples of successful employee advocacy programmes, illustrating how and why the are successful, along with discussion of some of the risks.

Speaker

Dr Aisling Keenan  - Lecturer in Digital Marketing with the Faculty of Business and Humanities, Technological University of the Shannon in Ireland

This webinar is presented by Cranfield's Strategic Marketing Forum.