For more than 20 years, Cranfield have been world leaders in the fields of Supply Chain Resilience and Management Development. Associate Steve Macaulay offers The Cranfield Perspective; stressing the critical approach for businesses today is to look at a wider end-to-end demand chain and its vulnerabilities.
Managers in the supply chain sector need executive development to cope with current pressures and serve their business with agility. By engaging middle managers with the strategic implications of business decisions across the wider demand chain, leaders can ensure that the supply chain can be a value creator and a source of competitive advantage.
The current pandemic and its knock-on effects have brought into sharp relief the core management skills required under today’s challenging conditions. Extant management practices focusing narrowly on past priorities are too rigid for the current global business environment. Agility has become a critical priority for organisations, and managers need to approach their role in a flexible way; reviewing and sharpening their skills to keep everything on track and help to secure the future.
Agility has become a critical priority for organisations, and managers need to approach their role in a flexible way
In their efforts to build resilience from the top down, it appears many business leaders have simply forgotten what a critical role core management plays. Contrary to popular attacks on middle managers, they are often quiet implementers of new ideas, developing creative improvements ‘below the radar.’ Putting our management lens over supply chains reveals a need for a strategic shift; shifting focus away from narrow efficiency and cost reduction to supply chains where strategies are updated and flexibly implemented throughout the whole chain. Managers need to be closely in tune with the strategy and motivated to put it into practice. Now is the time to develop their skills and promote creative thinking in operational management and implementation.
The double whammy of Covid 19 and Brexit have emphasised the importance of agility. Every industry is moving in this direction and for consumers, supermarkets have been the most recent visible example of that.
Management and ‘delivering the goods’ have had a lot of attention recently during the pandemic. In the retail sector, solid management skills have been required to meet significantly changed consumer demands; from ramping up production of toilet rolls and pasta, to serving consumers as they move from in-store to online, and at the same time keeping the business on track.
Widespread critical scrutiny has been focused on the millions of pounds spent and delivered on PPE, drugs, equipment and testing processes. Out of the bright lights of publicity, hospitals have handled major capacity, resources and staffing challenges with understated expertise. All thanks to in-depth management experience and skill, despite those teams and managers facing enormous pressure and stress themselves.
To ensure delivery of products and services in the current environment, you need well-honed management skills: good teamwork, forecasting, planning, logistics, as well as supply chain management. This ‘management of implementation’ role has never been more important than it is right now: reinforced or new methods and approaches may well be needed as managers strive to work effectively in changed circumstances in the future.
In delivering a product or service, managers are subjected to many pressures and therefore need a robust understanding of how to apply the principles and practices of management. Contrary to popular attacks on middle managers, they are often quiet implementers of new ideas, developing creative improvements ‘below the radar’, and assisting others to put good ideas into action. Many middle managers are facing unpredictable work patterns, long hours, tight deadlines and squeezing more from limited resources. There is a case to be made to strengthen the role of managers and give them more autonomy and discretion. Yet in many organisations, management jobs are being cut.
One of the founding fathers of management, Henri Fayol, a century ago, said that a manager’s key task is to plan, organise, co-ordinate, command and control. In many ways this still holds true. But managing is not achieved using a tidy algorithm. For effective management, an essential part of getting things done is to define operationally what resources, capabilities and processes are required to achieve results, then monitoring, measuring and delivering those results. The globalisation of business and the pressure for cost reduction have in turn created supply chain risks. Especially critical today, operational plans need to be highly tuned to adapt to changing customer needs.
It is a key management skill to apply the right elements in the right direction to achieve results. In a research study1 by Cranfield School of Management, middle managers were often found to have no administrative assistance, support staff were often part-time, and their services were likely to be shared by several managers. This scenario leaves little space for creative problem solving. Core management skills are not static, they require flexibility and attention to organisational culture, individual and group attitudes and motivations as well as active management of measures and processes.
A major study in 2005 on management practices2 concluded that sound management was directly correlated with business results and that poor management showed in poorer outcomes. (Sound management was measured using a total of 18 defined management practices, later grouped into four critical areas. Business results were measured by productivity, profitability, growth rates and market values).
Let’s consider critical management skills within four main management practices.
Ask yourself whether your managers are able to:
We are moving into a time of procurement for resilience rather than for cost, meaning that every manager and senior executive needs supply chain skills as we move into the new normal.
Cranfield’s seminal research in the field of supply chain management and resilience revealed that managers with supply chain responsibilities tend to focus on internal operational risks3. When core managers are not explicitly required to engage with supply chain vulnerability or resilience, there is disconnect between the business strategy and the people who are operationally responsible for delivering it.
Business continuity planning tends to focus on the internal network, yet the message that needs to be understood and acted upon is that the biggest risk to business continuity may well come from the wider supply chain rather than from within the business. Whilst this message has been taken on board by best practice organisations, in the light of the current situation all organisations should review and take a second look at how far they have embedded these principles throughout their organisation. Equip your future leaders for the decade ahead.
Global business is becoming ever more reliant on logistics and supply chain management in order to keep pace with the demands of an increasingly global economy. In the midst of the 4th Industrial Revolution, highly responsive customer value delivery requires developing your supply chain management teams and continually fine-tuning supply chain practices in order to stay responsive. With the right management, your supply chain can be a value creator and a source of competitive advantage.
Find out how Cranfield’s Supply Chain Management Programme will equip your future leaders for the decade ahead.
About the author
Steve Macaulay a Management Development consultant specialising in Human Resource development and is an associate at Cranfield Executive Development. View full profile.
Academic contributors
Professor Michael Bourlakis holds the Chair in Logistics, Procurement and Supply Chain Management. He is the Director of Research for Cranfield School of Management and the Director of the Centre of Logistics, Procurement and Supply Chain Management. View full profile.
Dr Martin Christopher's work in the field of logistics and supply chain has gained international recognition. He has published widely including recent bestselling books such as Logistics and Supply Chain Management and Marketing Logistics. Also regularly contributing to conference and workshops around the world. View full profile.
Professor Richard Wilding OBE brings a wealth of expertise and experience with his significant contribution to Supply Chain Risk Management. In 2013, Richard was recognised for his outstanding achievement to logistics and supply chain management, he was appointed an Officer of the Most Excellent Order to the British Empire (OBE). View full profile.
References
1 Buchanan DA, Denyer D, Jaina J, Kelliher C, Moore C, Parry E & Pilbeam C (2013) How do they manage? A qualitative study of the realities of middle and front-line management work in health care, Health Services and Delivery Research, 1 (4)
2 Management Practices Across Firms and Nations Nick Bloom , Stephen Dorgan , John Dowdy , John Van Reenen, and Tom Rippin June 2005 eprints.lse.ac.uk
3 Creating Resilient Supply Chains: A Practical Guide – Cranfield University School of Management in partnership with the Department for Transport, 2003