--- title: Sales Essentials Brochure description: Setting up, directing or leading the sales function in a growing business? This programme gives you the chance to look, in-depth, at your sales organisation. --- [Logo](https://blog.som.cranfield.ac.uk?hsLang=en-gb) ![](https://blog.som.cranfield.ac.uk/hubfs/LD_Blog_Live_Site_Files/Images/logo-responsive.svg) # Sales Essentials for Success Brochure Download the brochure to learn more ![](https://blog.som.cranfield.ac.uk/hubfs/BGP_Blog/BGP_Images/Landing_Page_images/SES-Page.jpg) ### Programme Overview Making sales of existing products and services is the most basic and direct route to profitable business growth and doing this in a strategic and controlled way will lead to more sustainable commercial success. [Sales Essentials for Success](https://www.cranfield.ac.uk/som/open-executive-programmes/growing-businesses/sales-essentials-for-success) helps owners and managers of growing businesses to apply strategy and structure to a sales function that has grown organically with the business and is currently based on ad-hoc sales activities. The programme will give managers a more strategic view of sales and how to build a sales force that is effective in driving profits, as well as which tactics to employ on a daily basis to succeed. ### Key benefits of attending include: - Determine what the optimal sales force looks like for your business - A practical guide to holding sales meetings and reviews - An increased understanding of your customer base - Improved reliability of sales forecasting - Learn how to recruit excellent sales people - How to set targets and incentivise your team - A 12-month sales action plan    > *“As a small business, it has been great to see how the problems and challenges that we have are the same as all other businesses of every size and that the solutions are all within reach.”* > > **Richard Parsons** > > **Founder, Building Reputations** ### Download the brochure © 2026 Cranfield University | [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)