Programme Overview

Making sales of existing products and services is the most basic and direct route to profitable business growth and doing this in a strategic and controlled way will lead to more sustainable commercial success.

Sales Essentials for Success helps owners and managers of growing businesses to apply strategy and structure to a sales function that has grown organically with the business and is currently based on ad-hoc sales activities. The programme will give managers a more strategic view of sales and how to build a sales force that is effective in driving profits, as well as which tactics to employ on a daily basis to succeed.

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