The Strategic Sales Leadership Programme understands the challenges you face when organising a top class sales function within your organisation.
At Cranfield, we know first-hand about the demands on Sales Leaders to grow revenues.
Our Strategic Sales Leadership Programme is the only researched based programme for Sales Leaders in Europe. The programme gives you the skills and tools you need to successfully develop your sales function, engage customers and lead your sales teams.
Increasing profitability through sales strategy.
Align sales with your business strategy.
Understand and then reverse all areas of sales underperformance.
Focus on strategic selling to develop sustained competitive advantage.
Making the personal transition from sales manager to sales director, or give you the confidence that you have done so.
Typically senior execuitves involved in strategic selling and customer management, with high-level business responsibilities. These include but aren't limited to:
Sales Directors and Managers.
Directors and Managers of Global or Key Accounts.
Business Development Directors and Managers.
Commercial Directors.
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