Marketing Strategy and Planning Programme:  Defining strategies that deliver growth in sales and profits

A clear marketing strategy focuses on your customers. Unlike a business plan it will help you clarify who you should sell to, what you should sell them and why they should buy from you rather than a competitor.

The Marketing Strategy and Planning programme is based on decades of Cranfield research to gives you the capability to define marketing strategies that deliver sales and profit growth, and gives the tools to implement highly effective planning processes.

Why do the Marketing Strategy and Planning Programme?

  • A step-by-step process for creating a world-class marketing strategy
  • State-of-the-art concepts, tools and frameworks for creative effective marketing.
  • Leading-edge customer insight techniques to drive segmentation and planning.
  • More confident, more focus and energy
  • Maximising your marketing resources
 

What past participants say

"The course was excellent and provided some great tools for me to use in my role to influence marketing strategy. To have such knowledgeable and expert course coordinators is a key selling point, aside from course relevancy and the fantastic location."

Claire Lyons

Senior Marketing Manager | Jersey Finance Limited

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