Marketing Directors' Programme: Leading an adaptive organisation

Marketing has a key role to play when organising and creating strategic agenda for growth, innovation and market-led leadership. Done properly, marketing can contribute enormously to organisational performance.

Ensuring marketing is a key driver of strategy in the boardroom can be a challenge for many marketing directors and organisations alike. Frustrated at the lack of influence and marketing input into your business strategy? The Marketing Directors' Programme offers a unique opportunity to discover how to lead and implement strategic marketing change to help drive your business forward; faster and more effectively.

Why do the Marketing Directors' Programme?

  • Deliver a step change in your marketing strategy
  • Align the organisation to become customer centric
  • Build your personal effectiveness with key stakeholders
  • Create strategic agenda for growth, innovation and market-led leadership
  • The blueprint for an adaptive organisation
  • Marketing accountability
  • More confidence, more focus and energy
  • More effective leadership
 

What past participants say

“Strategic marketing, marketing for the boardroom, value co-creation and customer experience, and power, politics and influence sessions were immediately valuable and full of ideas/concepts that I can apply in the workplace every day.”

Thomas Gray

Strategic Development Director - Flint Group

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