Combatting deshopping is a key to retail success, but this unethical returns behaviour is an ever-growing problem.
Dr Tamira King, Senior Lecturer in Marketing, unpacks deshopping research from the perspectives of consumers, and both large and independent retailers.
She examines the attitudes that influence return behaviour and the management techniques employed by a diverse group of retailers, ranging from fashion to electronics.
This webinar will offer:
- An understanding of retail returns behaviour and unethical consumer returns behaviour.
- An insight into the management of shopping across different retail sectors.
- Recommendations on how to address deshopping in the future.
Speakers
Dr Tamara King - Senior Lecturer and Deputy Course Director of Strategic Marketing MSc. Tamara teaches a range of postgraduate modules from Strategic Marketing to Marketing Communications and Retail Omni Channel Management.
