--- title: Webinar | Strategising in a competitive environment description: Watch our on demand webinar to discover how business should strategise in the post covid paradigm. image: https://blog.som.cranfield.ac.uk/hubfs/black-textile-910299-1200x600.png --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/black-textile-910299-1200x600.png) read # Webinar | Strategising in a competitive environment By Cranfield School of Management ##### The Corona pandemic poses as much threat to businesses as it does to the individuals. While the world adjusts to the ‘new normal’ where social distancing measures have changed life beyond measure, it would take significant efforts from businesses to regain momentum once things return to the normal. Although it is too early to comprehend the future impact of the current situation, what we are already seeing is that even the well established and long-standing businesses are not safe. In this 1hr20 recorded webinar, we will discuss how businesses should strategise in the post covid paradigm. The session will explore how an organisation should position itself with regards to its changing environment, and in particular its competitors, in order to gain and sustain competitive advantage. It will be a fully interactive webinar and would allow the participants to develop a perspective on the competitive strategy, based upon customer perceptions of use value and price.   [![WATCH NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/ae987bca-4f79-4737-8b7e-a714288a25c4.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/ae987bca-4f79-4737-8b7e-a714288a25c4)   --- Hosted by [Dr Imran Zawwar](https://www.cranfield.ac.uk/som/people/dr-imran-zawwar-852115), Regional Director Middle East for Cranfield Executive Development.   In partnership with [Namaa Al-Munawwarah](https://nm.sa/). Tags: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy), [webinar](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar), [middle east](https://blog.som.cranfield.ac.uk/knowledge/tag/middle-east) ### Related Articles ## [The Reality Behind the Headlines: Women directors still face a glass ceiling](https://blog.som.cranfield.ac.uk/knowledge/women-directors-still-face-a-glass-ceiling) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy), [webinar](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar), [middle east](https://blog.som.cranfield.ac.uk/knowledge/tag/middle-east) ## [The Art and Science of Next-Gen Leadership Development](https://blog.som.cranfield.ac.uk/knowledge/the-art-and-science-of-next-gen-leadership-development) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy), [webinar](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar), [middle east](https://blog.som.cranfield.ac.uk/knowledge/tag/middle-east) ## [Leadership and the global economy](https://blog.som.cranfield.ac.uk/knowledge/leadership-and-the-global-economy) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy), [webinar](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar), [middle east](https://blog.som.cranfield.ac.uk/knowledge/tag/middle-east)    [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)