There is a growing expectation on business to take meaningful action in the face of mounting global social and environmental challenges. Every business needs to be able to articulate why they do what they do, and why it matters in the world.
This clarity of purpose will show up in the day-to-day decisions your teams make, how you work with others, and ultimately producing win–win results for investors, people, and planet.
Join Cranfield School of Management’s Dr Rosina Watson, Associate Professor of Sustainability and Head of the School’s Sustainable Business Group, and Dr Miying Yang, Reader in Sustainability, to understand how meaningful sustainability strategy and innovation can create business and societal value.
Contributors
Professor Rosina Watson - Head of Sustainable Business Group and Associate Professor of Sustainability. Rosina's research centres on sustainable innovation, both in large corporate organisations and by entrepreneurs, with a focus on how partnerships and collaboration can enhance sustainable innovation. She directs a specialist Sustainability MSc (available as a master’s level apprenticeship) as well as leading teaching on sustainability on general management courses, including the MBA and Executive MBA.
Dr Miying Yang - Reader in Sustainability at Cranfield School of Management.
This webinar is delivered in partnership with IEDP.
