eBook | Redefining the relationship between sales and marketing

The relationships between sales and marketing functions are evolving.  Download our eBook to explore how and why this is happening, how to enhance collaboration between the functions, and how to offer your customers the best possible experience.

The way consumers and organisations make purchase decisions has been transformed by online and digital platforms.  Sales and marketing functions have been both leading the way with sophisticated CRM platforms and marketing communication channels, and simultaneously trying to keep up with the ever-changing nature of commerce.

Taking the Software as a Service (SaaS) sector as an example of an industry at the forefront of the evolution, this eBook addresses:

• Marketing's role and priorities,
• Aligning sales approaches to marketing activity,
• Discovery and understanding of true pain points
• Dispelling or reaffirming buyer perceptions,
• Delivering value as a trusted partner in the journey.

Download the eBook here: