--- title: Knowledge Hub | Professor Mark Jenkins description: "Mark's teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He has a particular expertise in the area of motorsport which he uses in both his teaching, consulting and research activities. He is a Council member of the Society for Advanced Management Studies (SAMS). He has been a member of the Research Excellence Framework (REF2014) and Research Assessment Exercise (RAE2008) panel for Business and Management. He has also been chairman of the Case Centre (formerly European Case Clearing House) and external advisor to Institute for the Masters of Wine." --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![Cranfield Executive Development](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CED%20Logo%20-%20space-01.jpg?width=161&height=50&name=CED%20Logo%20-%20space-01.jpg "Cranfield Executive Development")](https://www.cranfield.ac.uk/som/executive-development) ### Subscribe to our blog for exclusive insights. # Knowledge Hub ## Insights | Reflections | Expertise [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Pick a topic: - [Recent Posts](https://blog.som.cranfield.ac.uk/knowledge) - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work#topic) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation#topic) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics#topic) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship#topic) - [Finance & Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting#topic) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation#topic) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership#topic) - [Logistics & Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain#topic) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour#topic) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience#topic) - [Strategic Marketing & Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales#topic) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy#topic) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability#topic) - [Executive development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development#topic) ![Culture eats technology for breakfast](https://blog.som.cranfield.ac.uk/hubfs/leti-kugler-I-ykyShydj0-unsplash-1200x600.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/jenkins.jpeg) By [Professor Mark Jenkins](https://blog.som.cranfield.ac.uk/knowledge/author/professor-mark-jenkins) ## [Culture eats technology for breakfast](https://blog.som.cranfield.ac.uk/knowledge/culture-eats-technology-for-breakfast) ##### Dealing with uncertainty and ensuring that the right investments are being made for future success must be a topic of concern for... *( read )* Tags: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article), [organisational behaviour](https://blog.som.cranfield.ac.uk/knowledge/tag/organisational-behaviour) ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) | [![Cranfield School of Management](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM-ReversedOut-1.png?width=100&name=Marques-SoM-ReversedOut-1.png)](https://www.cranfield.ac.uk/som) | [![Cranfield Executive Development](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CED%20Logo%20-%20white.png?width=200&name=CED%20Logo%20-%20white.png)](https://www.cranfield.ac.uk/som/executive-development) | | --- | --- | - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4/medium.jpg", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```