Many events which bring together leaders from the East and West tend to focus on what the East can learn from the West. This September, a collaboration between the Arab British Chamber of Commerce (ABCC) and Cranfield School of Management shifted that dial, delivering their first CEO Summit focusing on “Resetting the global economy: leading and learning in a crisis”.
In this first session of the 2021 CEO Summit, speakers examined shifting investment strategies and what businesses have needed to do to adjust to the economic trends that emerged during the pandemic, such as the changes in buying behaviour, restructuring of operations and the priorities of entrepreneurship.
Dr Khaled Hanafy, Secretary General & Professor of Economics and International Business, Union of Arab Chambers
Mr Ayman Al Awadhi, Managing Director, The Corporate Group
Mr Chad Woodward, Director of Trade & Investment for Saudi Arabia and Deputy Trade Commissioner for the Middle East, UK Department for International Trade, British Embassy Riyadh
Mr Joe Hepworth, Founder & CEO, British Centres for Business
Mr Robin Lamb, Director General, Libyan British Business Council (LBBC)
Professor Birgitte Andersen, CEO,BIG INNOVATION CENTRE