--- title: 5 keys to inspiring people to follow you description: When it comes to inspiring people you lead what really matters is that you are able to instil confidence and empower them. image: https://blog.som.cranfield.ac.uk/hubfs/kenrick-mills-MF9Wy1NA55I-unsplash-1200x600.jpg --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/kenrick-mills-MF9Wy1NA55I-unsplash-1200x600.jpg) read # 5 keys to inspiring people to follow you By Kassia Gardner ## When it comes to inspiring people you lead what really matters is that you are able to instil confidence and empower them. These days organisations are increasingly complex and global interfaces and technology are creating an ‘always on’ 365/24/7 culture. In this new reality, this new normal, leaders need to think about how they operate and how they lead their people through the current climate of political and economic uncertainty. So what can you do to [improve your leadership and inspire people](https://www.cranfield.ac.uk/som/open-executive-programmes/the-praxis-centre-for-leadership-development/developing-leadership-practice) to action, starting today? Here are five keys to creating and inspiring enthusiastic followers. [![5 keys to inspiring people you lead.jpg](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/ED%20Blog/ED%20Images/Specialised/Praxis/5%20keys%20to%20inspiring%20people%20you%20lead.jpg?width=800&name=5%20keys%20to%20inspiring%20people%20you%20lead.jpg)](https://www.cranfield.ac.uk/som/open-executive-programmes/the-praxis-centre-for-leadership-development/developing-leadership-practice)   Developing as a leader comes from developing what you do, not from developing what you know. And at the heart of developing your leadership practice is enhancing what you do to connect, influence and inspire at the individual, team and organisational level.   [![Developing leadership practice](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/7494fd1e-7ddb-4170-83bd-d3352f0de459.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/7494fd1e-7ddb-4170-83bd-d3352f0de459)   --- **About the Author** [Kassia Gardner](https://www.linkedin.com/in/kassiagardner) is the Senior Alumni Communication Manager in the Cranfield University Alumni team. With over 20 years experience in corporate marketing and communications, she specialises in developing, planning and implementing integrated communications and donor campaigns that tell the stories of our alumni and create content that is relevant and interesting to Cranfield's wide-ranging alumni. Tags: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ### Related Articles ## [When Being a Family Business Becomes a Competitive Advantage](https://blog.som.cranfield.ac.uk/knowledge/when-being-a-family-business-becomes-a-competitive-advantage) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ## [The Adoption of Artificial Intelligence in Key Account Management](https://blog.som.cranfield.ac.uk/knowledge/the-adoption-of-artificial-intelligence-in-key-account-management) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article) ## [The Reality Behind the Headlines: Women directors still face a glass ceiling](https://blog.som.cranfield.ac.uk/knowledge/women-directors-still-face-a-glass-ceiling) *( read )* Topics: [leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership), [article](https://blog.som.cranfield.ac.uk/knowledge/tag/article)    [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)